2024 Annual Report: Agent Aggregators and their Sub-Agent Networks

AgentBee monitors and reports on the sub-agent networks of education agent aggregators, drawing on the information available on aggregator websites. This is our 2024 annual report.

The charts below shows the historical growth of the sub-agent networks of selected education agent aggregators up to 31 December 2024. They cover only a selection of the main aggregators because including them all makes the chart too busy and difficult to read.

Chart A includes LCI Group. Its reported sub-agent network of over 15,000 skews the scale of the chart, so LCI is removed in Chart B. (Click on the links underneath each chart to expand)

Chart A

Sub-Agent Networks – Jan 2025 (with LCI)

Chart B

Sub-Agent Networks – Jan 2025

Chart C

The chart below shows the main education agent aggregators by reported size of sub-agent network. (Hover over any column to see the number of reported sub-agents for that aggregator.)

Sub-agent networks – Jan 2025

More aggregators…

There are now a significant number of businesses operating an education agent aggregator model. The table below adds those that we could not fit onto the charts above.

Table 1

Aggregator Table – Jan 2025

Holding the line…

The charts and the table above show that the sub-agent networks of several of the large aggregators have remained static over the last 12 months. This should be unremarkable, but it is interesting when compared to the 2023 Annual Report which showed that five aggregators reported a lower number of sub-agents than they had at the end of 2022. As at 31 December 2024 no aggregator reported a reduction in the size of its sub-agent network over the last year.

Risers and fast movers

In the first half of 2024 the number of sub-agents reported by Edvoy increased from 1000 to 4000 (+300%).

Several aggregators reported an increase in their sub-agent networks in second half of 2024 (1 July to 31 December 2024):

Career Mosaic – increased from 1400 to 2300 (+64%)
Crizac – increased from 4000 to 5300 (+32%)
Edumandate – increased from 300 to 2500 (+733%)
Leverage Edu – increased from 2000 to 10,000 (+400%)
MSM Unify – increased from 4500 to 5000 (+11%)

The three stand outs from the list above are Edvoy, Edumandate and Leverage Edu, which all reported meteoric rises in their sub-agent networks.

Leverage Edu’s jump from 2000 to 10,000 – reported in the context of its StudentOps360 app, which launched in April 2024 – moved it into second place in terms of sub-agent network size behind LCI Group, pushing aside Adventus.io (8000 sub-agents) which held the number two spot at the end of 2023.

Edumandate is a Canada-based aggregator founded in 2019 which initially focused on the Canadian market but is now “broadening [its] reach into the UK and Europe”.

Edvoy changed the number of sub-agents reported on its website from 1000 to 4000 some time between December 2023 and April 2024. The number increased to 5000 around May, decreased to 4000 again around September, and then returned to 5000 in October.

Data gaps…

Some aggregators do not provide information about the size of their sub-agent network on their website – or at least not that we could see. Aggregators in this group include:

During 2024 at least two aggregators opted to stop publicly reporting the number of sub-agents in their network:

UpGrad GSP – website included the number of sub-agents until at least January 2024 (when its sub-agent network stood at 4000) but the number was removed some time in the first half of 2024. When asked about the change, a company spokesperson said: “We take a high touch and tailored approach with each of our Institutional Partners we work with globally. Needs range from UpGrad GSP recruiting students from one source country, or one source region (e.g. South Asia or South-East Asia) or a combination of any of markets working up to global agreements. [A]s part of our commitment to transparency, we proactively share recruitment partner information directly with Institutions applying their specific territories and circumstances to the information we provide them.”
I-Unite – reported until at least June 2024, when its sub agent network stood at 2500, but stopped reporting some time in the second half of 2024.

Working with education education agents?

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Educational institutions can use it to:

protect students – conduct initial and ongoing due diligence checks on education agents.
protect your brand – detect cases of unauthorised agents using your institution’s name, logo or other IP without permission.