The State Government of South Australia recently released a new international education strategy: International Education 2030 – Live, Learn, Stay.

International education is an important economic growth sector for South Australia. In 2018 there were 38,000 international students studying in South Australia worth about AUD$1.8 billion to the State’s economy.

The top 10 source countries are:

  • China – 40%
  • India – 15%
  • Hong Kong – 5%
  • Vietnam – 5%
  • Nepal – 4%
  • Malaysia – 4%
  • South Korea – 3%
  • Kenya – 2%
  • Japan – 2%
  • Taiwan – 2%

International student enrollments in South Australian institutions have grown strongly in recent years, rising 25% between 2014 and 2018. The new strategy seeks to continue that trend by setting ambitious growth targets:

international education strategy
South Australia has set strong international student growth targets

What role will education agents play in SA’s international education strategy?

The strategy sets out a range of actions to achieve its objectives. One of them is:

Attract new education providers, agents and education investment to South Australia

What does that mean in practice? The strategy explains in the following action statement:

We will actively encourage growth of South Australia’s existing international education institutions and attract new international education institutions and agents to establish operations in South Australia.

Presumably Study Adelaide will continue to play a key role in working with education agents. They already provide quite a good resource portal for agents that provides “access to a range of marketing resources to enable and fully equip [education agents] in promoting Adelaide as a premier study destination. ” The portal contains printed material in a range of languages, promotional merchandise and digital resources like the video below.

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