In early August the NZ Government launched its 12-year international education strategy.

The international education industry is already a an important one for New Zealand.

In 2017:

  • International students contributed an estimated NZD$4.4 billion to the New Zealand economy
  • There were 125,390 international students enrolled in NZ educational institutions.

About half of the international students going to New Zealand use education agents.

New strategy, new goals

The new strategy does not set international student enrollment targets. Instead it focuses on quality over quantity by setting three goals:
  1. Delivering an excellent education and student experience
  2. Achieving sustainable growth
  3. Developing global citizens
Education agents will play a big part in the strategy.

The role of education agents

The strategy acknowledges that education agents have a key role to play, noting:

Education agents remain a critical promotional channel for many education providers who recruit students internationally.

With that in mind the strategy focuses on supporting agents and protecting students:

We are working with all the international education agencies to reduce the likelihood of students being exploited by unscrupulous employers, education providers and agents.

The strategy goes on to say that the NZ Government will work closely with professional education agents to give them the information and tools they need to better promote New Zealand as an international study destination.

That work will start with a renewed focus on the Education New Zealand Recognised Agency Programme. One of the key actions under the first goal is:

Monitor and implement the Education New Zealand Recognised Agency Programme, which supports agents that work with students coming to New Zealand.

New education agent recognition program

Education New Zealand’s Recognised Agency Program (ENZRA) will relaunch on 1 November 2018. The revamped program will include a new training course, and minimum standards for agents.
To achieve and keep Recognised Agency status, agents will have to:
  • Meet a points target (points will be earned by referring students to study in New Zealand).
  • Comply with standards of conduct.
  • Undertake training as required.
All agents who have ENZ Recognised Agency Status will be reviewed on an annually to ensure they continue to meet the requirements for accreditation.

Education agent management

If you are an NZ educational institution, the new ENZ agent program promises to be a great help in identifying reputable agents to work with.
But recruiting agents is only the first step in a successful education agent strategy. Equally important is having good systems and processes in place to manage your education agents effectively over the long term.
AgentBee provides a simple, cost effective solution – click here for more info.

Helpful? Please share. Thanks! 🙂